starting from abc....

see screenshot how can i insert in a cell that image-zoomer.tpl? or any of the other premade .tpl in the right column? i found where they are but HOW to insert?

for example i want move the image in the upper cell.....

   

where i find the "productID" to show another product in the page? i tried the SKU but no way

how can i insert msrp.tpl in that cell?
is it a panel?

is it a module panel?

where is?