Home Page
Some important things to consider on your home page.
Your home page should contain a clear description of the types of products or services you offer.
Your home page should contain clear links to your products and services, and multiple calls to action. Don't force your customers to figure what you are selling. Give them multiple action points to move forward on your site and through to the checkout.
Many online shoppers want to buy only discounted products, and they want these products in a separate section. Having a stand alone sale section on your home page, and dedicated sales and specials page can quickly get these customers to add products to the cart and move through to the checkout.